Fork Over Your Vote
is “Fork Over Your Vote”?
As you probably know,
several members in 2004 participated in Ketchup Wars 2004. And
many restaurant owners were successful in getting plenty of press
coverage for their restaurants using this promotion. This election
year we are starting the restaurant poll earlier to capitalize
on more press and get bigger numbers! There is plenty of attention
on this election and its shaping up to be a heated race. The media
is all over this. More stories and press will be updated at our
you can view them by clicking on the “Press” tab at the top of
the screen. The website will be updated regularly with new information.
This is exactly the kind of opportunity that independent restaurants
can take and use to promote their restaurant, so we have created
a BIRA promotion that the entire membership can use.
Platinum Plus Member Dave Panther created a similar promotion
called the “Coffee Bean Caucus” in his restaurant for the Iowa
Primaries earlier this year. People got to cast their “vote” by
putting a coffee bean in a jar after their meal. Dave was flooded
with media attention about his restaurant from all over the world.
As a result of the upcoming heated 2008 Presidential Election
the media is looking for these kinds of stories, and looking for
a different angle and a fun story. To take advantage of this opportunity
we are having our members conduct their own fork over your vote
poll in their restaurants. The goal is to promote the democratic
process and encourage everyone to get out and vote.
This proven campaign is sure to bring new customers and the local level media spotlight to your restaurant. Attached you will find all the materials you need to conduct your own 2008 Fork Over Your Vote Poll in your restaurant. Make sure you have fun with it and don’t take it too seriously!
Please follow the directions carefully as this promotion is already done for you, you just need to fill in the blanks. Do not make an attempt to change it radically; only add your personalization info.
Here’s what you need to do:
- Collect and label two see-through voting
containers, one for McCain, one for Obama. Perhaps Mason Jars,
then as it progresses move up larger containers like empty salad
dressing jars, or if volume warrants, empty large water cooler
Jugs. Feel free to use the artwork provided with the artwork
of John McCain on one and Obama on the other so people know
who and what they are voting for.
- Purchase enough red and blue jelly beans
(or other candy) that customers can put in the containers. Explain
to your guests that everyone who orders a meal gets one that
they can cast his or her vote. One meal one vote.
- Put up promotional material explaining the “Fork Over Your
Vote 08” on the tables, washrooms, lobby, over the voting containers,
and when you give out the jellybean “ballot”. Ensure you explain
this process to your staff.
- Order t-shirts (see the order form in this package) or forkoveryourvote.com
. You may decide to have the staff wear them or sell them to
your customers. We recommend any profit from the sale of the
T-Shirts go to a charity. We suggest “Habitat for Humanity”
or select your own favorite charity.
- Fill in the blanks of the attached press release EXACTLY
as shown i.e. double spaced, wide margins etc. Send it to your
local media contacts. DO NOT contact any national
media. We have a separate campaign underway to handle that.
If you are contacted by any national or international media
have them contact Michael Thibault at 586-498-9791 or Robert
Skrob Director of BIRA at 850-222-6000.
- Every Sunday cut off votes at your pre-determined time and
send them by fax to our office by no later than 10 AM EASTERN
on Monday to be added to the weekly vote total. We’ll add up
each result by state and post it on the website each Monday.
Results not received by 10AM EASTERN Monday morning will be
entered on the website the following week. It’s important to
get the results in on time so we can present timely results
When posting results in your restaurant we recommend posting
vote totals in percentages until you get significant numbers
- One of the main goals for doing this promotion is to encourage
voter turnout for Election 2008 and promote the democratic process.
It’s great to get kids involved so they can see the importance
of voting. To support this cause we suggest providing information
and brochures encouraging your customers to get out and vote
November 4th. Find out where the local voting stations and times
are for your area and post them in your restaurant. Offer the
local election staff space in your restaurant to register voters
and provide information. You can get information on the Internet.
State voting information is available at www.helpingamericansvote.org/register
- We don’t advise taking any position
on either candidate or commenting in any way that could be construed
as negative about either party. It’s important you remain neutral
and don’t try to influence results one-way or the other. All
you are doing is reporting the results. It’s okay to add a funny
story that relates to this process that occurs in your restaurant,
make sure you write about the happenings in your newsletter.
Have a camera handy to capture different occurrences: oldest
voter, youngest voter, most prolific voter, any controversial
voting - watch for your story.
- This promotion is to end November 2nd at 12 Noon. Since this
is a heated and serious political election those involved won’t
likely take any position on this promotion. However once the
election is over that position could change. We advise you to
take down any signs, stop selling
any t-shirts and remove any reference to this promotion from
your restaurant and any marketing material prior to or, at the
very latest, once the polls close.
- Fax in your results weekly on the attached form (Fill in
your restaurant information then photocopy the original so you
have multiple copies one for each week). We will post the results
and projections on the website www.forkoveryourvote.com
- Collect votes until November 2nd, 2008. Plan a large event;
invite the local media to an election night party. Have your
results revealed before the actual election results, that way
there will be someone to cheer for collectively as the real
election votes come in. Decorate, hire a band, and make a big
deal. Provide an offer (free desserts, an appetizer or beverage
on the house) to anyone who proves they voted in the real election.
- If you have any questions or need help with this promotion
you can email us at email@example.com.
- Send us original copies of any media coverage you get as
well as any press releases you use so we can post it on the
website and help other members. Fax to 586-498-9792.
You will find 2 press releases with this kit that you can use at various times throughout this promotion.
- For the initial launch of ForkOverYourVote.com
in your restaurant after everything is already up and running
in your restaurant. Be good if you already have a few days of
votes for them to see.
- For weekly updates. This should be short and to the point
telling the results you’ve tallied to date and week
You can download all the forms for this kit here, you can also view and dowload the full-size graphics.
Over your Vote Registration form
for the Press Release
Sheet - March - June
Sheet - July - Nov
- McCain vs.